We design the experience behind the brand.

Muse & Ember helps premium brands uncover friction, rethink the customer journey, and create experiences that feel as intentional as the brand itself.

Explore Our Approach

Our Services

Strategic experience consulting designed to uncover what’s not working, define what should come next, and guide the experience from insight to execution.

  • Find what’s getting in the way.
    A comprehensive evaluation of your customer or guest experience to uncover friction, inconsistencies, missed opportunities, and gaps between your brand promise and what people actually experience.

  • Design what comes next.
    A future-state experience strategy that translates insights into an intentional customer journey, defining the moments, touchpoints, and opportunities that matter most.

  • Bring the strategy to life.
    Strategic and creative guidance through implementation, helping internal teams and external partners translate the experience vision consistently across every touchpoint.

Explore Our Services
A flat lay of a work or planning space. It includes printed documents on experience journey and sensory elements, jars of perfume labeled 'Santal Noir 34' and 'Bergamot & Fig,' a lit candle, a coffee mug, fabric swatches, a black notebook titled 'Intentional by Design,' and decorative items like a glass vase with flowers and textured stones.

EVERY DETAIL SHAPES THE EXPERIENCE • EVERY DETAIL SHAPES THE EXPERIENCE

EVERY DETAIL SHAPES THE EXPERIENCE • EVERY DETAIL SHAPES THE EXPERIENCE

Start With an Experience Audit
A woman with long dark curly hair and medium skin tone sitting on a white couch, wearing a black sleeveless top, black pants, a gold watch, and a ring, in a modern room with white textured walls and artwork, with a black and white floor and a standing floor lamp nearby.

Experience has always been in the details.

Muse & Ember is an experiential strategy studio founded by DeAndra Crismon, built on a simple belief: the strongest brands don’t just look good. They consider how people feel at every point of interaction.

After years of building a business and producing real-world brand experiences, DeAndra developed an eye for the moments others often overlook: the friction in a process, the disconnect between a brand promise and its delivery, and the small details that can completely change how an experience feels.

Meet DeAndra →

Let’s look at the experience.

Tell us a little about your brand and what you’re noticing. We’ll determine whether an Experience Audit is the right place to start.